Cradle To Cradle®

Shaw Contract has been actively engaged in Cradle to Cradle design for more than 20 years, introducing the first Cradle to Cradle Certified™ flooring product in 1999.

The power for positive change is in our hands.

Our products provide the foundation for spaces where thinkers innovate, students learn, patients heal and travellers rest. We believe sustainability encompasses not only the environmental health of our products and our operations, but also how our products impact human experience. As a company of our size, we feel a sense of responsibility for the impact our products have on people and our planet.


We believe in an integrated approach to addressing climate change. This holistic approach is defined by our guiding mindset, creating a Smarter Impact. 

Sustainability is a bit like a Rubik’s Cube. If we only focus on one side of the cube, we’ll never solve the whole puzzle.

-Kellie Ballew, Director of Sustainability

Cradle to cradle

The Five Pillars of Cradle to Cradle 

Material Health

The Cradle to Cradle Certified Products Program ensures our products are made from ingredients the standard deems safe and healthy.

Product Circularity

We want it back. Shaw will transport and recycle EcoWorx tile or broadloom carpet at no cost to our customers through our re[TURN] program.

Renewable Energy and Carbon Management

Shaw’s commercial carpet manufacturing operations worldwide are carbon neutral and we offer carbon neutral product collections.

Water Stewardship

Water is an essential substance of life. At Shaw, water is treated as a valuable and precious resource. We are focused on both water quality and water quantity.

Social Fairness

We support fair labour and human rights principles. No matter where or by whom a product or ingredient is made, operations are held to the same high standards.

Cradle to Cradle

Our commitment to sustainability video

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To find out if your product is Cradle To Cradle Certified visit the product detail page.